Resume

- Develop and execute strategy for Annual Fund initiatives across email, text, social media, web, and direct mail channels, and the FundraiseUp only donation platform. 

- Produce copy for digital and direct mail channels to solicit gifts, share information about different ways to give, and steward donors. 

- Develop a text message program using the Hustle peer-to-peer texting platform, including ensuring 10DLC and TCR compliance. 

- manage a caseload of midlevel donors, building relationships through personalized outreach, meetings, and office tours. 

- Set and track key performance indicators for the annual fund that are reported back to the larger team. 

- Continue to stay on top of fundraisign, copywriting, and channel-specific trends by attending webinars, converences, and utilizieing other resources, then adjusting and optimizing strategy as needed. This recenltly has involved learnign about recent changes to SEO with the introduction of AI. 

- Served as Advancement team lead during a time of team transition.

- Performed an assessment of the organization's past fundraising efforts, then creating a narrative explanation and identifying opportunities for adjustment and growth. 

- Wrote copy for email, social media, web, and direct mail fundraising, marketing, and event communicatio

- Managed direct mail processes in partnership with direct mail vendors.

- Led planning for the annual gala, including developing the communication plan, contributing to meeting the event fundraising goal. 

- Supported creative needs within the advancement team by designing web assets and signage using Canva and photographing programs and events. 

- Crafted compelling copy for digital channels to educate, acquire, convert, upgrade, steward, adn retain donors. This included writing blogs and writing and editing scripts for video projects.

- Coordinated digital fundraising communication plan and messaging, including for crisis communications, contributing to $1.5 million raised annual from digital channels.

- Managed online donation forms and autoresponders using Luminate Online (Blackbaud), contributing to a positive and effective giving experience for donors. 

- Served as project manager for crisis response fundraising campaigns, communicating with stakeholders throughout the organization to ensure messaging and timing consistency. 

- Managed data needs for digital communications, including text contact lists and segmentation of an email list of over 40,000 contacts.

Created and analyzed digital channel revenue and engagement reports to assess efforts, identify optimization opportunities, and inform strategy. 

- Young Professionals Board Member for Ruff Start Rescue (March 2025 - present)

- Reviewer for Minnesota Undergraduate Research and Academic Jounral (Nov 2021 - Dec 2023)

- Marketing Intern at Park Square Theatre (February 2022 - May 2022)